RASK
Satisfied employees & increased customer service at RASK
Rask understands the challenges faced by SMEs and large companies. They all want to build a strong brand, quickly respond to new opportunities, and continue to grow at all times. By taking care of all their packaging print work, from design to print-ready, Rask relieves these companies of their burdens. This allows them to focus on their core business and creates space to invest in their own growth. Moreover, the visual material remains consistent and recognisable, which contributes to a strong and reliable brand.
The company from Wommelgem stands for quality and fast and efficient service throughout the entire printing process. RASK is a brand of Creavit NV, which is part of the KOROZO Group and a sister company of VITRApack – Vitra NV.
NEED FOR A MORE AUTOMATED AND EFFICIENT WAY OF WORKING
“In the past, we worked with various ERP software packages, which meant that information was too dispersed within the company,” says Rask Operations Manager Marc Van Passen. “It required a lot of effort to stay on top of things; it needed to be more efficient. Over time, we switched to a single central ERP system, which was a significant improvement. However, the prepress production process was still largely manual, with the risk of errors and delays. It was clear that we needed to look for an automated solution that we could integrate with our ERP system.”
MANY YEARS OF EXPERIENCE IN THE GRAPHIC SECTOR
Rask was looking for a good software partner to tackle this problem. “We quickly ended up with Conics. We had known Frederic, Dries, and their associates for a long time. They have a lot of experience in the graphic sector and have already completed quite a few impressive projects. After a thorough analysis of the various processes in our company, Conics proposed a solution that could perfectly integrate the Hybrid software (for workflow management in the packaging industry, ed.) we had already invested in with our ERP, to meet our own objectives and needs.”
SATISFIED EMPLOYEES AND CUSTOMERS
The employees of Rask feel good about the new software platform. “Everything that used to be done manually now happens automatically with the help of user-friendly software. This means a boost for the efficiency and internal operations of our company. We now have extra control over our processes and our planning, which provides a lot of peace of mind for the employees. Moreover, it enables us to continue growing.
In a later phase, we opened up the software system to a user-friendly platform for Rask customers. Here, they can create and manage their print orders themselves. Previously, this was all done via email, without much structure or control. At first, our customers had to get used to the new way of working, but they all quickly adapted and are experiencing the benefits. The prepress production process is now faster and more efficient. Invoicing has also become more transparent thanks to the automated workflow. In short, a significant improvement in customer service,” says Marc.
"At first, our customers had to familiarise themselves with the new way of working, but they all quickly got the hang of it and are experiencing the benefits. The prepress production process is proceeding faster and more efficiently."
SMOOTH COOPERATION, ROOM FOR QUESTIONS & DISCUSSION
Marc is very satisfied with the collaboration with Conics. “They are a true software partner for us. They listen to our questions and needs and adjust the solution where possible. We have a pleasant relationship with plenty of room for discussion. Conics follows a certain schedule, but there is always room for adjustments and deviations. From the very beginning of our collaboration, I knew we were on the same page. It is enjoyable to work together in this way. The advantage of the workflow software is that we can expand the system gradually, at our own pace. It can grow along with our company. We are ready for the future,” concludes Marc.
"The system can grow alongside our company. We are ready for the future."